Get to know our Dream Maker Program: EMPOWERING UDA STUDENTS FOR SUCCESS

At UDA, our commitment to student success goes beyond the pitch. To help our students develop personal and professional growth during their university experience and beyond, we developed the Dream Maker Program alongside the UDA SUCCESS Foundation. 

The Dream Maker Program is dedicated to fostering the personal and professional growth of our student-athletes, helping them collaborate with their universities’ career and employability resources so they can grow their employability opportunities post graduation. 

Developed and led by Dr. Scott Johnson, in alignment with the visionary goals set by UDA founder Dr. Brian Haley, this program aims to equip UDA students with the skills and knowledge necessary to excel in their chosen fields.

The UDA Circle of Success

The Dream Maker Program is designed to provide UDA students with a holistic approach to personal and professional development. By offering mentorship, guidance, and resources, the program sets UDA students on a path to success. From their university studies to post-graduation, students benefit from the expertise and support provided by the program.

Supporting Career DevelopmenT

The Dream Maker Program collaborates closely with the Careers Offices and Employability Resources of universities our students attend. This collaboration offers our students ongoing individual student relationships, group conversations, presentations, support building a portfolio, application guidance, job search tools, and advice and insight from alumni and industry experts. 
With these resources, our students are prepared with the necessary tools to navigate the job market successfully.

Meet Dr. Scott Johnson, CEO of the UDA SUCCESS Foundation

Heading the Dream Maker Program is Dr. Scott Johnson. Holding a Ph.D. in management and marketing from Arizona State University, an MBA in international business from the University of San Francisco, and a BS in business administration-marketing from California State University, Fresno, Dr. Johnson brings a diverse range of knowledge to the program.

Having taught at the University of Greenwich in the UK, Dr. Johnson has a deep understanding of the European academic landscape. His experience in designing professional development and leadership courses, building external partnerships, and conducting assessment centers and team-building activities for students has equipped him with invaluable insights into employability.

Dr. Johnson's extensive background as a marketing executive and his three-decade-long tenure as a professor, program director, and business school Dean have allowed him to advise hundreds of students on career preparation and oversee their internships. By leveraging each student's unique experiences and strengths, Dr. Johnson fosters their career readiness competencies through supportive feedback and networking opportunities.

Our Dream Maker Program demonstrates our commitment to the comprehensive development of our student-athletes. Through close collaboration with universities, personalized mentorship, and access to industry insights, the program equips UDA students with the skills and knowledge necessary for success. 

Under the guidance of Dr. Scott Johnson, the Dream Maker Program has become a cornerstone of UDA's commitment to empowering its students both during their university journey and beyond.

For more information about the Dream Maker Program, please reach out to Dr. Scott Johnson at sjohnson@udasuccess.org.